Instagram is one of the most popular social media networks on the market, used by more than 400 million active users every month. While you can make an Instagram account without spending any money, it’s hard to get people to pay attention if you’re using free tools like the official Instagram app and your personal profile. If you want more engagement with your marketing efforts, try these five expert tips to help get more engagement on Instagram.
1) Use Hashtags
By connecting your brand with popular hashtags, you can get free exposure and grow your audience. To find out which hashtags are most relevant for your business, take a look at what other successful companies in your niche are using by doing a search for their business name + hashtag in Instagram’s search bar. Look at who is liking/commenting on those posts and engage with that audience through likes/comments as well.
2) Comment & Like Other Posts
The best way to build engagement on your Instagram account is by interacting with other people. It’s important not only to like and comment on others’ posts, but also add value. For example, if someone posts an image of a new piece of technology they’re using, you can compliment them on their picture or ask them a question about it. Just make sure your content is genuine; spammy comments will quickly give you a bad reputation.
3) Post at the Right Time
An in-depth analysis of 1.1 million posts by social media marketing agency We Are Social found that engagement was lowest between 8 p.m. and midnight (likely because people are spending more time offline at home), followed by 3 p.m., and then 10 a.m.–noon, which had higher engagement than any other hour of day, including 11 a.m.–2 p.m., when more people are typically online during lunchtime, and 4–6 p.m.
4) Use Your Bio to Encourage Interaction
Your bio is your most important marketing tool for growing your following. To encourage followers to interact with you, make sure you include a link back to your website, along with a friendly call-to-action. If you’re a blogger, ask readers if they have any questions about posts you’ve written. If you sell merchandise and have an online store, let people know where they can find more information about specific products in your feed.
5) Write Good Descriptions
Don’t leave it up to your readers to figure out what you’re selling; instead, spell it out. A great way to get more engagement is by including a call-to-action in your post descriptions. For example, rather than simply saying iPhone Cases, you could use a combination of hashtags and text that encourages users to click through: Huge savings on iPhone cases! #promo #coupon #deals.